Create your own Battlecard – ITSM

If your are in IT services consulting, one of the key components you impress your customers is the way in which you implement, develop software or a component. The better the offering, ease of use, correct price point, the success rate of the sale goes up many notches. This Battlecard empowers your sales rep to sell effectively in a easy, but, effective manner.

 

The above is for representation only and you can easily add to the content. The Battlecard is laid out in a way that your rep is able to converse with your customer in a consistent and intelligent manner. For SMB’s and start-ups this is particularly useful as there is a consistent message going from all your sales reps, creating a professional impression and knowledge about the subject. Icebreakers are important to start a conversation and hearing and anticipating your customers pain points always helps being prepared by asking the golden questions. Your sale though will be successful only if you have a good product, service or story of one or many successful implementations. Target your audience who are the decision makers, or someone who has influence over them.

Use this template to empower your sales team. The key to a successful Battlecard is to constantly innovate and update based on the interactions with your various customers. Check my other two Battlecards in my earlier blogs on Onboarding and Project Management.

Authored by Vijay Chander – All rights Reserved 2022